How to Choose the Right Commercial Photographer

Written By Ruki
A row of black cylindrical planters in an outdoor garden, each holding small potted seedlings, arranged on a sustainable hydroponic system with a tap in the foreground.

Sustainable planters arranged within a hydroponic system in an eco-friendly five star resort in Sri Lanka

Finding the right commercial photographer can shape your brand's image and impact your marketing success. Here's what to focus on:

  1. Define Your Needs:

    • Decide on the number of photos, style, and usage (e.g., social media, ads).

    • Set a clear budget and timeline.

    • Align the visuals with your brand's identity and audience.

  2. Check Portfolios:

    • Look for a photographer whose style matches your vision.

    • Prioritize industry experience and technical skills.

  3. Verify Credentials:

    • Confirm certifications, insurance, and client testimonials.

    • Review case studies and measurable results.

  4. Test Communication:

    • Ensure they respond promptly, understand your vision, and provide clear updates.

  5. Compare Pricing:

    • Review costs for shooting, editing, and licensing.

    • Consider a test shoot to evaluate their work before committing.

Lifestyle Photography Portfolio Tips: Jarusha Brown Case Study